Energy Adoption Patterns in Uganda

The United Nations Capital Development Fund’s CleanStart Programme, in partnership with SolarAid/Acumen and the Schatz Center, is conducting research on energy adoption patterns. This project seeks to determine which channels customers in rural Uganda use to finance and purchase solar systems. We are also investigating the drivers of solar product adoption, including the influence of flexible financing tools on purchasing behavior.

We have learned that the quality of existing energy services plays an important role in shaping customers’ receptiveness to alternative off-grid solutions. Our research also shows that in-person marketing, “real-life” observations, interactions with sales staff, recommendations by thought leaders, and conversations with existing satisfied customers are all strongly influential in driving end-user uptake of solar energy products.